SUP Magazine is standup paddling’s premiere publication, highlighting the lifestyle, destinations and equipment that make this one of the fastest growing sports in the world. With a progressive, approachable style, SUP magazine strives to instill an uncontrollable sense of stoke in it’s readers, pushing them off the couch and onto the water. By blending engaging print and destination features, gear coverage and in-depth instructional pieces, SUP magazine is changing the way you look at the sport, all while getting you into the game.